SEO EXPERT

 

SEO EXPERT

HOW TO BECOME AN SEO EXPERT :

So what is SEO, and how it works?

Today I am going to talk about how to become an SEO expert, in fact, the strategies and approaches I'm about to share with you helped me like magic.

Fundamentals of SEO :

I finally figured out SEO on my own, step number one is to master the fundamentals of SEO this is a step that a lot of people skip over and it hurts them, I'm not judging when I first started to learn about SEO I pretended that I understood stuff that it really didn't I mean I kind of knew what backlinks were and I kind of understood why title tags were important but I didn't really understand how it all fits together I was kind of like a basketball player trying to hit half-court shots before I even learn how to dribble so basically fundamentals of SEO is optimization, accessibility, content which is unique as well as catchy, keywords and google ranking for more details check my backlinks article.

The SEO Practice :

Okay so now that you have the fundamentals down let's move right into step number two put seo into practice you can watch videos about seo all day long but if you want to be good at seo you need to do seo and when it comes to practicing your seo skills you have three main options your first option is to practice seo on your own website this is how i got started with seo and it's the way i recommend that most people learn how to become experts here's why when you run your own website you can make changes on that site fast there's no need to ping your boss on slack to see if it's okay to change a title tag there's no need to email your client's web designer to add an image to a page see something that needs to be changed change it and see the results the cycle of test learn improve moves 10 times faster with your own property than with someone else's website plus when you work on your own website you can see the million other things that go into making a site successful some of which aren't really directly related to SEO.

T-Shaped Marketer :

I'm talking about things like website design copywriting social media building an email list and more in other words running your own site helps you become what's known as a t-shaped marketer. T- Shaped marketers are Broadly knowledgeable marketers having in-depth expertise in particular fields, spanning a variety of digital methods (someone that's an expert in one area) but also know about other related subtopics running your own website.

SEO Analyzer :

You can also help owners as an expert or specialist in SEO, isn't the only way to learn SEO, you can become an SEO expert by working with clients this probably sounds a little bit weird I mean if you're not an SEO expert yet why would someone hire you I know nothing about SEO wanna hire me it's a good question here's the answer first off even if you're not a legit SEO expert yet the fact that you're reading this research article puts you ahead of 90 of the people that run websites also SEO is a lot of work and you'll find that most busy small business owners will be happy to pay you to take SEO off their hands last but not least you're not going to get paid a lot for your first few gigs so you can think it more like an apprenticeship or an internship that way there's no pressure to perform miracles.

Experiments Different Strategies :

Our third step experiment and learn if there's one thing that separates SEO experts from SEO newbies it's this SEO experts are always testing SEO tricky things if you want to run SEO experiments here are a few things to keep in mind as you go through the process thing number one is to focus on testing the right things, in theory, you can test literally anything but in practices, I recommend focusing on these things, conclude your own research about keywords, optimization, writing content try different strategies and check which one helps you to generate organic traffic and backlinks, this is something that you never could learn from reading blog posts or watching youtube videos.

Google Algorithm :

So thing number two to keep in mind as you test, is you can see variation which isn't always the cause because of you in other words correlation doesn't always mean causation, for example, you can see traffic went up and down because of different reasons may be that topic is in trend, keyword optimization, maybe someone recently explored you and have a lot of backlinks, and so google made various tweaks to the algorithm, after all, google reports that they make over 3000 changes to their algorithm every year and when I first started running SEO experiments I would assume that if my rankings went up or down it was because of something I did but more often than not, it was just google making one of the 3000 changes that they make every year.

Improvement in Traffic :

Thing number three look for big consistent results let me explain how this works, it's much more likely that my change actually caused the traffic to improve and if you want to be extra sure roll out the same exact change across several different pages or better yet if you can swing it different sites if they all react the same way you can be pretty sure that whatever you did is behind the improvement.

Optimization & Advertising :

Now it's time for our last step, step number four scale your SEO tasks now it's one thing to know how to optimize a title tag but how do you optimize 70000 title tags on an e-commerce site that's where scaling comes into play you can hire a bunch of freelance writers on Upwork but scaling good content that's a different story for that you need a system for finding blog post topics doing keyword research outlining writing editing and design,  the other task that can be tricky to scale is link building, backlinks especially if you're doing a 100% white hat SEO I mean sending 10 outreach emails is really no big deal but how do you send a hundred or a thousand without being spammy the key is personalization when you personalize emails not only do you avoid sending lame emails but your outreach converts 10 times better.

SEO Algorithm :

The algorithm used as an Internet marketing approach, SEO takes into account a variety of factors, including how search engines operate, the computer algorithms that determine how they behave, what people look for, the actual search terms or keywords that people enter into search engines, and which search engines are favoured by their intended audience. Google has acknowledged that a spam-fighting algorithm change is currently being implemented across all languages and regions of the world. The 2022 spam update will take some time to fully roll out, according to Google. 

Benefits of SEO Marketing :

SEO marketing is a primary step in establishing a relationship with your customers. If you want to publish or display something, you must do so through your website, which should be ranked on Google's first page. SEO then steps into ranking and promoting your property. SEO optimization and marketing both are essential to encourage local users to visit the physical store, and your website via search, contribute to the growth of brand credibility, increase organic discovery, and high-quality website traffic.